Read-Time Attribution
Read-time attribution is Trepic's approach to crediting a booking to the creator whose dispatch inspired it. Rather than relying solely on last-click, Trepic uses time-spent reading a dispatch and saved-to-collection signals to associate a traveler's eventual booking with the writing that actually moved them — so the creator who wrote the trip is the one paid for it.
Last-click attribution — the affiliate-marketing default — assumes the link clicked at checkout is the link that earned the sale. For travel writing, this is rarely true. A traveler reads a long dispatch about a quiet inn on a Tuesday, saves the dispatch to a collection, sleeps on it for a week, and books on Sunday from a bookmark or a search. Last-click would credit nobody, or the wrong party. The story is invisible.
Trepic's model treats the reading as the conversion event that matters. Time spent on a dispatch and the act of saving a story to a personal collection are recorded as attribution signals. When a booking later occurs through Trepic for a property featured in that dispatch, the creator who wrote it is credited — even if the click path between reading and booking is non-linear.
This is the measurement layer underneath creator-led booking. It's why the creator tier ladder — Storyteller through Founding Creator — can pay on real engagement rather than impression counts. Specific weights and windows are part of Trepic's internal model.